Conversion Rate Optimisation

You don't have a traffic problem.
You have a conversion problem.

We test, rebuild and optimise the journey from ad click to checkout — so every rand of media spend works harder.

Built for DTC, e-commerce and lead-gen brands already spending on paid media.

Trusted by 100+ leading brands

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The Problem

You're pouring budget
into a leaking funnel.

Most brands keep raising ad spend to fix a revenue problem that actually lives on their site.

01

Spend goes up, revenue doesn't

You keep raising budgets to fix a revenue problem that lives on the site. More traffic hits the same leaky funnel.

02

Beautiful sites that don't sell

Award-winning design isn't the same as a converting page. Pretty doesn't pay the bills.

03

Checkout drop-off nobody's looked at

60%+ of your mobile users leave at checkout — and no one's opened the session recordings.

04

Redesigns based on opinion

The founder's gut feeling is not a testing strategy. Neither is the last agency's mood board.

Revenue Calculator

See what a lift in conversion
is actually worth.

Move the numbers to match your site. This is the revenue you're leaving on the table every month.

Currency
Current monthly revenue
R850,000
If conversion rate lifts
+10%conversion
R935,000
+R85,000 / mo
+20%conversion
R1,020,000
+R170,000 / mo
+30%conversion
R1,105,000
+R255,000 / mo
What We Do

The full conversion
optimisation stack

From diagnosis to shipped tests — the work that turns traffic into revenue.

Conversion audits & heuristic analysis

A structured teardown of every page in your funnel, scored against what actually converts.

Analytics, tracking & event setup

GA4, server-side tracking and pixel integrity — so the numbers you decide on are real.

Heatmaps & session recordings

We watch what users actually do, not what they say they do, and find where they bail.

A/B & multivariate testing

Structured test programmes with results called on statistical significance, not vibes.

Landing page design & build

Pages rebuilt around the offer and the audience — built fast, tested, and shipped live.

Checkout, PDP & mobile UX

Where most of the money leaks. We optimise the pages that actually move revenue.

Our unfair advantage

Ad-to-page message match

We run the paid media and build the creative, so we see the entire journey from ad to checkout — and fix the mismatches that quietly kill conversion. Most CRO agencies only see the second half.

0%
Average conversion rate lift
0.0x
Return on CRO investment
0
Tests shipped per quarter
0%
Tests reaching significance
Selected Work

Lifts you can
put a number on

CASE_STUDY_1
DTC checkout rebuild
Before2.1%
After2.8%
Challenge

A DTC brand was spending R400k a month on Meta but losing over half its mobile users at checkout. Their last redesign was based on the founder's opinion, not data.

Approach

We audited the funnel with heatmaps and session recordings, rebuilt the checkout for mobile, and ran a structured A/B test programme across PDP and cart.

Results
  • +34% conversion rate
  • -22% checkout drop-off
  • R1.1M added monthly revenue
Client Testimonials

Hear it from our
clients

My Wellness
Watch Story

"Since working with Heir Digital, we've almost 10x'd our turnover. The guys are so professional and transparent — I know exactly what's going on. It's been an amazing journey and we've hit all our targets."

Manfred Adrio
Owner, My Wellness
Wazoogles Super Food
Watch Story

"I've never been able to see returns from any agency like we've been able to see from Heir Digital. They're the real deal. They understand brand, they have a passionate team, and they make the content that really delivers."

Warren Goodman
Founder, Wazoogles Super Food
Colourbox
Watch Story

"Our ROI has increased significantly since joining Heir Digital. We are actually considering bringing our other brands onboard."

Sigal Kolin
Owner, Colourbox
Ancestral Nourishment
Watch Story

"Heir digital is the best marketing agency in South Africa by far! They doubled our revenue in our first month. Then doubled it again in the second. They understand our brand and provide a premium service that gets actual RESULTS."

Reeco Stewart
Founder & CEO, Ancestral Nourishment
ESquared LLC
Watch Story

"Heir Digital has been one of the best partners I've had the opportunity to work with, the results speak for themselves. We consider Heir Digital to be an extension of our company."

Earl Pardo
Partner, ESquared LLC
That Shoe Lady
Watch Story

"Working with Heir Digital transformed our online presence completely. Their expertise in paid advertising is unparalleled."

Jessamie Jardim
Founder, That Shoe Lady

"From their very first paid media audit through to strategy, creative thinking, campaign optimisation and weekly catch-ups, the team at Heir consistently exceeded our expectations. They weren't an agency ticking boxes — they became Melons. They sharpened our thinking, worked closely with our creatives and never stopped looking for smarter ways to reach our customers. Most importantly, they delivered. Month after month, we saw consistent growth backed by clear thinking, hard work and a real passion for getting the best result. Our partnership has come to an end because of a change in direction on our side. That is not a reflection of the work Heir did for us. We'd recommend them in a heartbeat."

Calvin Collet
Calvin Collet
Founder & CEO, Melon Mobile
FAQ

The questions
you're actually asking

Free Conversion Audit

Find out where your site
is leaking revenue.

Tell us about your store. We'll come back with the three biggest leaks in your funnel and what they're costing you.